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Tag Archives: rem koolhaas

Prada Autumn/Winter 2007 Lookbook (Part 1)

It’s cold in New York, y’all! The weather had got me digging around for this PDF file which I downloaded so long ago and it’s still quite an inspiring sight. One of the early OMA collaboration lookbooks provided for public e-consumption at prada.com, it’s the only one to equal the length of the most recent fantasy lookbook (Autumn/Winter 2010, 36 spreads) and outshines it by far. The fabric and the color treatment of this collection are just top notch.

Sidenote: This also marks the end of Eddie Klint’s inclusion in the books.

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Prada Autumn/Winter 2010 Lookbook pt. 1

What in the hot hell is going on in the minds of Miuccia and the art directors of Rem Koolhaas’s OMA team? I suppose this retro illustration phase is a quick and easy way to express the collection’s graphic nature and perhaps it is semi-fierce but Prada’s previous lookbooks have definitely been better.

Images: Prada
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